"Let GINZA colors into your life"

The street flags along Ginza Street.
They had nowhere to go when their role was over.

Now it’s transformed into a bag, as "FLAG BAG".
Add Ginza color to your daily life.

Size / Azuma bag H45 cm W40 cm  
Tote bag H39 cm W31 cm
Material / Polyester, polyurethane
Type / 2 types, 4 patterns available
Quantity / limited to 102 pieces
Price / Azuma bag 11,000 yen (including tax)  
Tote bag 8,800 yen (including tax)

The Story of FLAG BAG

Pass on the flags to next generations

Various dazzling street flags are decorated along the street of Ginza Chuo, changing their faces every season, through the year.

The excellent designs are created by various companies and designers, and that has made this street more fascinated and attractive.

Once those flags finished their role, however, they were discarded because they would be no use and thousands and thousands have been in the same fate.

“Is there anything we can do as a Ginza district, to preserve them in a different form?“

That simple passion led us to the start of this upcycling project.

Live with the designs

Our wish was to enjoy lovely designs in your daily life. That concept naturally brought the idea of “the bag for daily use” as it’s upcycled.

The street flags were originally made for outdoor use, so the material was firm and light, that was suitable to create a bag.

In addition, the double-sided printing fabric allows the cute design to glimpse, not only outside, but also inside of the bag.

Ginza's elegance in every detail

Two types of bags were developed: Azuma bag and tote bag.

“Azuma" is written as “Higashi” in Kanji.
That Kanji means “Edo(Tokyo)” as seen from Kyoto during the Edo period (1603-1868).
It is said that the Azuma bag was originated in the Edo period (1603-1867), when Western culture was penetrating the city.
People of Edo, yearning for Western bags, tried to have the same one.
They found the solution to sew furoshiki (square shaped cloths for wrapping) and tenugui ( Japanese hand towel) together, and used them as Western bags.

Ginza is a district where "tradition and innovation" intersect.
As an upcycled bag made in Ginza, Azuma bag had very high affinity with its history.

Tote bag has casual details that inspires a sense. It is orthodox and easy-to-use, and one-handled design makes it as an accent.
The bag allows it to be carried in a variety of ways, such as on shoulder, elbow, or in the hand.

There is also a secret on the back of the charm attached to each bag. The bag information is tagged like an art label of museum because the bag itself is considered to be a work of art.

An edition number is hand-written as well due to the limitation of street flags' material.